Feature Film · 2025
Sardaar Ji 3
Lead and supporting casting for the third instalment of the Diljit Dosanjh franchise — a cross-continental horror-comedy that became the highest-grossing Punjabi film overseas of all time.
Casting · UK Schedule2025
Est. 2024 · London, United Kingdom
The art of
finding the face
of a story.
Prima Casting is a London-based casting house led by Preeti & Mmahi — the duo whose names form the studio itself. Cinematic instinct meets editorial precision, across feature film, television, and global brands.
SC. 01 — INT. STUDIO — DAYRoll · A · 16007082
Sardaar Ji 3✦Virat Kohli✦Next UK✦Feature Film✦Brand Campaigns✦Television✦Editorial✦Commercials✦Sardaar Ji 3✦Virat Kohli✦Next UK✦Feature Film✦Brand Campaigns✦Television✦Editorial✦Commercials✦
— Selected Work
Faces that moved stories forward.
A small slice of the productions and campaigns we have cast and collaborated on.
Brand Collaboration
Virat Kohli
Athletic, story-led casting around the cricketer for a global ambassador campaign.
Talent Casting2025
Image: Wikimedia Commons · CC BY-SA
Fashion Campaign
NEXT — United Kingdom
Editorial-led model selection for NEXT's seasonal campaign across UK retail and digital.
Model Casting2025
Project imagery shown for editorial reference. Sardaar Ji 3 poster © White Hill Studios / Story Time Productions. Virat Kohli portrait via Wikimedia Commons (CC BY-SA). NEXT trade mark and storefront imagery © Next plc.
— About the House
Two founders.
One vision for casting.
Founded in 2024 and based in London Bridge, Prima Casting Ltd was started by Preeti and Mmahi — two directors fluent in the language of feature film, television, and high-fashion campaigns. The studio name itself is theirs: PReeti + MMAHI.
We have cast and collaborated on global productions, from the feature Sardaar Ji 3, to campaigns with Virat Kohli and NEXT brand UK. Each brief is treated as a screenplay — the right face changes everything.
Director
Preeti
Feature film & television casting. Story-first approach, ten years on global productions.
Director
Mmahi
Fashion & brand campaigns. Editorial eye honed across luxury and high-street.
Companies House
No. 16007082
Active · Incorporated 09 Oct 2024
— Services
From first read to final cut.
We operate as a full-stack casting house — covering every brief from feature film leads to global brand campaigns.
01
Feature Film
Lead and ensemble casting for independent and studio features. Story-first approach, deep talent network across the UK, India and Europe.
02
Television & Streaming
Series regulars, recurring roles and guest stars for broadcasters and streamers.
03
Commercials
Quick-turnaround casting for international TV and digital commercials.
04
Fashion & Editorial
Model selection for runway, lookbooks and editorial covers — calibrated to brand DNA.
05
Brand Campaigns
Talent strategy for global brand campaigns — from celebrity to street cast.
06
Talent Management
Long-term representation and career development for select artists on our roster.
— Talent Submission
Be on our radar.
Submit your profile to be considered for upcoming film, television, fashion and brand projects. Honest, accurate detail goes the longest way — we read every submission.
- • Actors, models, dancers & presenters
- • UK and international based
- • No agency representation required
— Hire Prima
Tell us about
the project.
Whether it's a feature film, a series, a brand campaign or an editorial — share the brief and we'll come back with a creative point of view.
London Studio
35 Boughton House, Tennis Street, London, SE1 1YF
General Enquiries
hello@primacasting.co.uk